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Why Do So Many People Fail In Network Marketing – Or Do They

 Why People Fail in Network Marketing!

why people fail in network marketing

What’s that saying? You know, you hear it all the time!  97% of the people FAIL in Network Marketing.


As I was surfing around the internet the other day I came across this Tim Sales video which was the inspiration for this blog post. He lays out several key thoughts as to why people fail in network marketing.

Sure, statistically if you were to look at how many people make money vs how many don’t in Network Marketing, then yes, more people FAIL in network marketing.  But why?

The world acts as if this is some big revelation (but I don’t get it).  If you think about it for a moment, the same can be said for almost everything attempted.

Fact is:

Most people that open an account to trade stocks, FAIL.

Most people who get into sports FAIL, they never make it to the NFL, MLB, or the NBA.

Most people who get into Real Estate, FAIL before ever selling their first home.

Most people who want to make it big in a rock band, or the opera for that matter, FAIL.

Most people who want to get into shape, FAIL!

Most people who start a business, FAIL!

So yes, it’s true, most (97%) of the people who get into Network Marketing, FAIL!


Here is my take on why people fail in network marketing.

Maybe we should look at what the people did TO Fail vs what those did TO Succeed.

Upon closer examination, those that DO FAIL in Network Marketing, don’t really FAIL at all, they QUIT! They never really give it a chance.  Somewhere down the road, somebody told them they could get rich quick, for doing very little.

Network Marketing has the reputation that millionaires are created almost daily by just signing up a few people. (Isn’t that all you have to do?)

One problem and why so many people fail in network marketing is because they treat their  business as a hobby, not a business. How many successful bankers, lawyers, doctors, sports figures do you know treat their profession as a hobby?  ZERO would be my guess!

So its not that most people FAIL in Network Marketing, they just quit! Just like people QUIT trying to get in shape, or they loose their %@#* in the stock market and QUIT. People QUIT golf all the time, but they didn’t fail at these things, they QUIT.  They didn’t take the time necessary to learn the skill sets need to succeed.

That’s why people fail in network marketing.

Getting started in Network Marketing is no different than any other business. If you are going to have success in Network Marketing or anything else in life, then you need to commit time, energy and a little money.  There are plenty of free strategies out there that can help build your business, it just takes time…

How much time? I would give yourself 24 to 36 months to become really successful.  Sure some may do it in 10 or 12 months, heck, some people can do it in 3.  Look, you’re not going to go out and buy a McDonald’s franchise, learn the entire food business and start turning a profit in 3 to 6 months, it just won’t happen.  I don’t care how good your location is. The startup costs are too high.

Owning a MLM business isn’t for everyone, some people are just meant to punch a clock. There’s nothing wrong with that. But if you’re going to start a home based business then you better go into it with the mindset that this is going to take work and time. If you want to be a six or seven figure earner, then you will have to work like one! Otherwise, you will become just another victim of why people fail in network marketing.

Yes, residual income and leveraging the efforts of others to build your business is what Network Marketing is all about.  But it won’t build on it’s own.

If you’re looking to build your MLM business and are serious about learning how to generate leads, then what you really need to learn is, how to Market. If your upline is still teaching only the Old “School Methods, find out how to generate leads using the internet. It’s not that difficult, IF you know what you’re doing. I’m not saying there is anything wrong with the Old School Methods, you just need to learn to incorporate online marketing into your strategy if you want to make money in network marketing.

So find out how NOT to FAIL, especially in the first year in Network Marketing. You can be one of the 3% who succeed, just by not quitting.

After all, the name of the game is right there in the title… Network MARKETING. All too often, 97% of those who do “fail”, (quit)  just don’t have a clue where to turn once they run through their warm market.  So if you’re struggling and don’t want to fail in your network marketing business, do what all the successful Network Marketers do… Learn how to market!

It’s not that hard when you have someone and a system to show you step by step how to be successful in Network Marketing.  Marketing is the key to success and it CAN be yours. If you are looking for help and would like some guidance, leave me a comment below, I would be happy to share some ideas with you.

If you enjoyed this post, please share it with your friends on Facebook, Tweet it, and leave me a comment below.


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Richard Petrillo

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Please add to the discussion below and share some of the reasons you have your run across as to “Why People Fail In Network Marketing”?

{ 46 comments… add one }
  • Richard Petrillo 02/05/2014,

    Hey Jordan,
    Good point, 2 months is not near long enough. I know some people who never gave up and couldn’t make it work for 3 or 4 years… Then the right opportunity and mentoring team came along and they never had to look back. I agree with people being able to smell desperation… Posture is everything. Not giving a hoot if they join your business or not is the attitude necessary. There will always be more NO’s than Yes.
    Thanks for your input!

  • Jordan J. Caron 07/30/2013,

    I’ve failed at network marketing before. And yes I did quit. But I felt I wasn’t reaching the proper people in other industries who’s target market is mine.

    My plan is to be more efficient with my efforts and to stick with it for more than two months. It will also help since I’m not as desperate to get business. People can smell desperation.
    Jordan J. Caron recently posted..Your Website Needs to be more like Usain BoltMy Profile

  • Richard Petrillo 11/17/2012,

    Thank you Paris,

    You make a great analogy! Without a doubt, network marketing takes time, consistency and persistence. Far too many quit just about the time they will see major results. I appreciate your comment and hope to see you here again!

    Richard Petrillo recently posted..How To Easily Create A List In Your AWeber Account!My Profile

  • Paris Davidson 11/16/2012,

    Hey Richard, great post. I was in the automotive manufacturing business for 20 years and as I am developing my network marketing business it reminds me of working on the assembly line. Each facet of your marketing efforts has to be solid. Everything takes time to build and put in place. Ever try driving a car without the wheels? It simply will not work. You can “give up” or put some wheels on. You cannot expect to succeed in network marketing without putting in the work and making sure all the parts are in the right place and all the gears are working in conjunction with one another.
    Paris Davidson recently posted..4 Ways How Bloggers Make MoneyMy Profile

  • Richard Petrillo 09/07/2012,

    I agree Eve,
    MLM isn’t the most popular term and often brings with it the connotation of pyramid scheme.
    Getting pitched period is never any fun, especially when people don’t even take the time to build a relationship first.

    Richard Petrillo recently posted..Affiliate Marketing Programs – Network Referral Systems Review!My Profile

  • eve gelman 08/29/2012,

    Another cause for failure, be it indirect is the term. Also MLM. I see those terms or get pitched by someone., and I immediately shut down.
    eve gelman recently posted..NextGen & Cathryn Sloane: A Social Media Wake-Up CallMy Profile

  • Richard Petrillo 08/23/2012,

    I agree Steven, if it sounds too good to be true, it usually is!

    Network marketing takes a lot of work, I don’t care what anyone says.. The biggest problem is most times an opportunity is sold or presented the wrong way. They always make it sound so easy! It’s work folks, but well worth the effort!

    Thanks for your comment!
    Richard Petrillo recently posted..How To Earn Passive Income Outside Your Primary Business! My Profile

  • Steven 08/23/2012,

    Great article. People have to realize that earning a lot of income means doing a lot of work. Network marketing can lead to a very substantial income but it does take effort and persistence. Follow the advice of people who don’t offer any pie-in-the-sky promises.

  • Richard Petrillo 06/16/2012,

    Good point Norman,

    Funny you mention that, I did an article on the 4 or 40 year plan…

    Richard Petrillo recently posted..LeadSkimmer – A Secret Weapon To Generating Quality MLM Leads?My Profile

  • Norman Rosner 06/14/2012,

    You are so right except about 1 thing. Network marketing really is a get rich quick scheme. The alternative is a JOB – Just Over Broke where you spend 40 years barely making ends meet then retire on perhaps the income you couldn’t live on. If you work several hours a day for 2 years are coachable, keep at it, don’t get discouraged and don’t quit you should be making about $10,000/month (which for most people means they are rich)with almost any reputable MLM company and if it takes 3 or 4 or 5 or even 6 years that’s quick compared with 40 years. Home many $ millions would you need to have in the bank to generate $120,000 of income could you put that much away after 40 years of working at a job. http://www.usegreenelectricity.com works for me.

  • Richard Petrillo 06/10/2011,

    Well Put Matt! Too many are misguided that this is a “Get Rich Scheme” and as you put it… It’s a lot of hard work, patience and perseverance!

    Thanks man for your comment!

  • Matt Stefanik 06/10/2011,

    Nice piece, Richard! Unfortunately, regarding any worthwhile endeavor, most people only give themselves enough time to fail. Anyone can be sold the dream of what awaits them at the finish line, but how one deals with the realization that running the race is actually a lot of hard work is what separates us.
    Matt Stefanik recently posted..Comment Luv 29 – The Free WordPress Plugin Every Blogger Should HaveMy Profile

  • Magnus Berg 03/14/2011,

    I was one of those who thought I could get rich quick because I had a sponsor who told it with great zeal. It turned out that it was not so. Just the way you write about. I have not quit and I will not give up, yet I have difficulty talking directly to people. I’m learning SEO these days and if I can manage to get my website to the first spot on google etc, I will make a lot of money anyway.
    But, in fact, it is almost as difficult as the issue above, 🙂

  • Richard Petrillo 03/05/2011,

    Great point David!
    Just think how powerful it would be if those negative thoughts were turned into positive thoughts!

    Thanks for stopping by!

  • David L. Grffin 03/05/2011,

    The proof of Tim’s argument is simple..

    How many times does some one crossing stage say, “My sponsor quit!”

    That sponsor had been successful sponsoring this person. The sponsor had been successful helping this person see a dream and possibility. The sponsor had been successful in helping this person find enough skill to keep them in the business when the sponsor “failed”. Oh, the sponsor had been successful!

    Oh, the sponsor was a failure at believing in them self and thus a success at seeing them-self as a failure, therefore they quit. The failure was in their subconscious before Network marketing was in their life.

  • Richard Petrillo 12/11/2010,

    Thank you Roshanda!

    I hope you do hang out here more 🙂 I will be doing the same on your blog. It is very well done with lots of great content!

    Enjoy the weekend!
    Hamburger U – I love it!

  • Roshanda Gilmore 12/10/2010,

    Absolutely enjoyed this post….

    I can get used to hanging out here! I like your way of writing.
    Love how you touched on Mcdonalds… and I add going to Hamburger U for a few years on top of that! The complete post was excellent from start to end…couldn’t agree more.

    Just Show UP.. and Don’t Quit!

  • Richard Petrillo 12/08/2010,

    Thanks Connie,
    Well said!


  • Connie McKnight 12/08/2010,

    You made some excellent points. Most people who fail never really put forth the effort necessary to succeed.

  • Richard Petrillo 11/19/2010,

    Hi Erika,
    Great point about not comparing yourself to anyone else…
    A disaster for sure!


  • Erika Olson 11/19/2010,

    Hi Richard!

    I always feel like we’re on the same page! Great information, and so useful to many people. I like how you gave a timeline for people, because so many fail (like you said) because someone told them in 3 months they’d be living it up. They they quit, and I always say that it’s not that people fail, it’s because they gave up.

    Different people will also vary on their success levels even if they both keep trying, so what I also say to people is never compare yourself with someone else. That usually ends up being a disaster, and then….they….quit.

    Erika Olson recently posted..MLM Tips – How To Get Results In MLMMy Profile

  • Richard Petrillo 11/14/2010,

    Hey Gerald,

    Thanks for your comment. Yeah, faith and mindset! Without it you have very little hope!


  • Richard Petrillo 11/14/2010,

    Hey Gerald,

    Thanks for your support! I appreciate you thoughts and wisdom. It’s great having your comments here.

    Hope you had a great weekend!

  • Richard Petrillo 11/14/2010,

    Thanks Ray!
    Go figure! Just another excuse…

    I’m grateful to have you in my corner!

  • Ray Higdon 11/14/2010,

    Or worse yet, they justify their failing by saying mlm doesn’t work. Imagine, saying an entire industry “doesn’t work”?

    Good job Richard, keep up the good work
    Ray Higdon recently posted..The Worst People to Talk To About Your Network Marketing Business OpportunityMy Profile

  • Richard Petrillo 11/12/2010,

    Hi Oliver,

    I can’t take credit for analogy that people “fail” (quit) in so many other types of businesses or life pursuits . We all have Tim Sales to thank for his analogy on that.

    You make a great point Oliver – People don’t get it… You don’t get paid instantly in this business. You must build relationships first. Instant gratification (or lack of) and quitting can be said to be the biggest form of failure in may aspects of life.

    Thanks for stopping by, as usual, you always add so much value here.


  • Oliver Tausend 11/12/2010,

    Hi Richard,

    the dramatic failure in MLM – I’m glad you put this awful number in relation to any other endeavour might take on, business, sports, investing.

    Most people fail by quitting.

    The decisive element is to embrace the concept of delayed gratification vs. instant gratification.

    97 % of the population don’t stand it mentally that they’re supposed to work today and not get paid instantly. That’s the true issue.

    Thanks for sharing your insights.

    Take care

    Oliver Tausend recently posted..Oliver Tausend’s Blog- Thanks To Top Commentators In OctoberMy Profile

  • Richard Petrillo 11/12/2010,

    Hey Freddy, Thanks for stopping by.
    Yes Tim’s video was the inspiration for the post. He really nailed it.

  • Freddy Rodriguez 11/12/2010,

    Thanks for sharing that thought Richard. I remember seeing that explanation given by Tim Sales and it just made so much sense and was very encouraging.
    Freddy Rodriguez recently posted..How to Get Personal with Your New Facebook FriendsMy Profile

  • Richard Petrillo 11/11/2010,

    Thanks Trish, I look forward to reading your article. Great question to be asking as MLM isn’t for everyone!

  • Trish 11/11/2010,

    Very interesting. One of the blog posts I intend to write addresses the question “Is MLM right for you”. I was in MLM for years so I hope you will appreciate my insights! I will send you a note when the blog post is up. Think I’ll start on it right now!

  • Richard Petrillo 11/05/2010,

    Hey Ashly, Thanks for stopping by.
    It really is too bad that people give up and “quit” without giving it a chance. You’re right they probably were never serious to start with.
    Those that study and apply the laws of Attraction Marketing and stick with it, I think will do just fine.

    Thanks again,

  • Ashly 11/05/2010,

    You are very right about what your saying on here. To many people just give up and didn’t take it serious to begin with.

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