Brilliant Lead Generation Strategy- Courtesy of Junk Mail
Sure, you could say I’m a bit obsessed with learning the tricks of the trade, and for good reason. The more I read and study from successful giants like, Cedrick Harris, Larry Beacham (“The Stone Cold Millionaire”), Mike Dillard, Ray Higdon and others. The faster my lead generation strategy kicks in.
If I hadn’t spent a few bucks on Larry’s ebook – I would have missed this Huge Nugget on a Brilliant Lead Generation Strategy Courtesy of Larry Beacham & Cedrick Harris…
Upon implementing a few strategies here and there from these Master Network Marketers, I am starting to generate more leads on a daily basis, and you can too!
I bought Larry Beacham’s LinkedIN Guide, which is packed with useful lead-generation tips and training on how to market using LinkedIn…
This lead generation strategy was well worth the money. This one tip alone can pay off down the road ten fold, and it’s free to implement.
Larry got this tip from Cedrick Harris at a convention he attended a while back and I want to share their wisdom with you.
Okay, SO, what does Junk Mail have to do with a lead generation strategy? I must say, I would have never thought of this tactic in a million years.
We all get bombarded with Junk Mail in our snail mailboxes, just like we do on our computers In-Box. Although, there is one big difference between the 2 types of Junk Mail… Snail Mail has the advantage, especially with offers from credit card and insurance companies. Instead of throwing out all these “special offer” pieces of junk, Larry explains that Cedrick actually collects them.
WHY you ask?
Here’s The Brilliant Lead Generation Strategy Part…
For one reason, the return envelope!
I’m sure you’ve noticed in the upper right hand corner of these return envelopes there is a, “NO Postage Necessary when mailed in the U.S.” stamp. You see, the intent is for us to mail back an application, but hang on a sec…
You and I both know that those returned application notices don’t end up on the desk of the CEO at Bank One or American Express. They end up in the mail room where someone being paid $8 or $9 bucks an hour opens them.
Yep, you guessed it! (or maybe you didn’t) Cedrick puts a piece of marketing literature in those envelopes and mails it back to them! He said in one calendar year he has enrolled 15 people using this technique and has seen duplication from his downline using this very same method.
This has to be one of the most creative Lead-Generation Marketing Strategies I have ever heard of.
What a great way to “stick it back to” the junk mailers if you ask me. This simple No cost innovative idea was worth more than the cost of Larry’s ebook in my opinion. What a great lead generation strategy idea.
In today’s fast paced world of following standard marketing ideas that everyone and their brother are doing, it really pays to “think different” and to be creative with your marketing.
What creative things can you come up with that are sitting right under your nose?
Thanks Larry for such an awesome ebook on creating a lead generation strategy that we can all put to good use.
Drop me a comment and share your thoughts and ideas. I know I plan on using this lead generation strategy! I’m heading over to the mailbox right now. 🙂
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