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Brilliant Lead Generation Strategy! – How My Junk Mail Produces Leads…

Brilliant Lead Generation Strategy- Courtesy of Junk Mail

Sure, you could say I’m a bit obsessed with learning the tricks of the trade, and for good reason.  The more I read and study from successful giants like, Cedrick Harris, Larry Beacham (“The Stone Cold Millionaire”), Mike Dillard, Ray Higdon and others.  The faster my lead generation strategy kicks in. Lead Generation Strategy

If I hadn’t spent a few bucks on Larry’s ebook – I would have missed this Huge Nugget on a Brilliant Lead Generation Strategy Courtesy of Larry Beacham & Cedrick Harris…

Upon implementing a few strategies here and there from these Master Network Marketers, I am starting to generate more leads on a daily basis, and you can too!

I bought Larry Beacham’s LinkedIN Guide, which is packed with useful lead-generation tips and training on how to market using LinkedIn…

This lead generation strategy was well worth the money. This one tip alone can pay off down the road ten fold, and it’s free to implement.

Larry got this tip from Cedrick Harris at a convention he attended a while back and I want to share their wisdom with you.

Okay, SO, what does Junk Mail have to do with a lead generation strategy?  I must say, I would have never thought of this tactic in a million years.

We all get bombarded with Junk Mail in our snail mailboxes, just like we do on our computers In-Box.  Although, there is one big difference between the 2 types of Junk Mail… Snail Mail has the advantage, especially with offers from credit card and insurance companies.  Instead of throwing out all these “special offer” pieces of junk, Larry explains that Cedrick actually collects them.

WHY you ask?  

Here’s The Brilliant Lead Generation Strategy Part…

For one reason, the return envelope!

I’m sure you’ve noticed in the upper right hand corner of these return envelopes there is a, “NO Postage Necessary when mailed in the U.S.” stamp.  You see, the intent is for us to mail back an application, but hang on a sec…

You and I both know that those returned application notices don’t end up on the desk of the CEO at Bank One or American Express.  They end up in the mail room where someone being paid $8 or $9 bucks an hour opens them.

Yep, you guessed it!  (or maybe you didn’t) Cedrick puts a piece of marketing literature in those envelopes and mails it back to them!  He said in one calendar year he has enrolled 15 people using this technique and has seen duplication from his downline using this very same method.

This has to be one of the most creative Lead-Generation Marketing Strategies I have ever heard of.

What a great way to “stick it back to” the junk mailers if you ask me.  This simple No cost innovative idea was worth more than the cost of Larry’s ebook in my opinion.  What a great lead generation strategy idea.

In today’s fast paced world of following standard marketing ideas that everyone and their brother are doing, it really pays to “think different” and to be creative with your marketing.

What creative things can you come up with that are sitting right under your nose?

Thanks Larry for such an awesome ebook on creating a lead generation strategy that we can all put to good use.

Drop me a comment and share your thoughts and ideas. I know I plan on using this lead generation strategy!  I’m heading over to the mailbox right now.  🙂

Do me a favor, if you enjoyed this post, please  share it with others, retweet, or just leave a comment and let me know if it was helpful…

Thanks for visiting my site!
Richard Petrillo

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For another great lead generation strategy tip you should check out my article, Insanely Simple MLM Prospecting Tips .

{ 15 comments… add one }
  • Richard Petrillo 09/28/2010,

    Hi Erika,

    Yeah, leave to Cedrick and Larry! I’m in the process of making up a little ad to send out. Keep me posted!


  • Erika Olson 09/28/2010,


    What a great idea! This is hilarious, but every idea has its way of working. I wonder what he sends them…I’ll have to think of something and try it out! I love creativity…..


  • Richard Petrillo 09/21/2010,

    Thanks Kristen for the heads-up, I will have to check it out!

    Please tell Larry thanks for all of his great training and being the awesome leader that he is! Look forward to seeing you guys in Vegas at the MLSP Live The Dream Event.

    For all of you not familiar with Live The Dream, you can learn more about it by clicking here… http://dld.bz/p4SE


  • Larry Beacham 09/20/2010,

    Hey Richard. Thanks so much for the support of my LinkedIn Lead Generation Blueprint. I’m glad to know that you got a ton of value for it.

    If you liked that little nugget, you’ll love the one on getting leads by marketing directly on the face of a U.S. postage stamp. Yes, you can do that and yes, it’s legal. LOL.

    I have it on my Youtube channel as a video.

    God bless.

    Larry Beacham
    “The Stonecold Millionaire”

  • Richard Petrillo 09/14/2010,

    Hey Lauren,
    Cool, let me know how many you sponsor with it.


  • Lauren Snyder 09/14/2010,

    Hi Richard,

    Wow that idea is definitely unique and innovative! I’ll give it a try for sure, thanks for sharing!


  • Richard Petrillo 09/13/2010,

    Let me know how it works for you!
    Thanks Matt

  • Matthew Travers 09/13/2010,

    Hi Richard, thanks for tip. It would be great to use this strategy and take advantage of the free postage to try and market to those who receive the letters. Super simple to implement, and obviously effective.

  • Richard Petrillo 09/13/2010,

    Thanks Sharon,
    You are so right! This one is way out of the box and something I would never have thought of!
    You have a great day also!

  • Richard Petrillo 09/13/2010,

    Hey James,
    Won’t it be fun sending them back their own mail, at their expense!
    Gotta hand it to Cedrick for coming up with the idea and Larry for getting the word out! Those guys are brilliant!

  • Sharon 09/13/2010,

    Hi Richard,
    Thanks for sharing that with us all.
    What a great idea ! Sometimes basic things like this
    are opportunities missed if we are not thinking outside
    the box.
    Have a great day,

  • James Cordes 09/12/2010,

    Richard, that is absolutely brilliant haha! I am definately going to start doing that, thank you for sharing!

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