It Hasn’t Been Easy to Declare Which Group Buying Platform is Best, Until Now!

With so many daily deal websites to choose from, how does a business owner make an educated decision on which group buying platform is best for his or her business?

Sure the two giants in the industry that come to mind first are Groupon and Living Social, right? Living Social just broke the all time record for selling 1 million coupons in just 14 hours!

Businesses are lining up around the block looking to offer a group deal through one of these two group buying platforms.

And for what?

A chance to give away their goods and services at a 50% discount. Only to offer a local deal which they can maybe offer once or twice a year!

That’s not marketing… That’s giving away the farm!

What should the business owner look for when trying to decide which group buying platform is best? So many of these top group buying sites work the same way.

The only way a business can get involved is to offer the daily deal of the day, but they are required to offer it at a 50% savings. Recently Groupon started making the dailydeals 30% off, but the business still has to pay Groupon 50% of the take.

Why hasn’t someone come up with a group buying platform where the business can call the shots on the type of daily deal they want to offer? Give them a virtual storefront they can call their own. Link it back to their main website, customize it with several of there own pictures, make it more of a Social Buying Platform where they can interact with their customer base.

Let their consumers follow them, talk back and forth like a mini Facebook social network if you will. If the business wants do a 15% or a 20% deal, they can do it, and not have to pay a 50% commission for doing so.

If that same business wants to do a mid day email blast to all their followers telling them there is a special 3 hour sale going on; all they’d have to do is write a short email, hit a few buttons and whoosh! Everyone on their list will be notified that they can come in between lets say, 4:00 – 7:00, or while supply lasts to pick up that special deal.

Give the business the ability to build a relationship with their consumers instead of only once or twice a year doing a 50% coupon.  Which won’t amount to much more than all the coupon junkies that are only interested in the one time savings, who are never going to return to the business again unless they can save 50%.

AND – What if this Group Buying Platform paid the businesses to advertise with them. Now there’s a novel idea. Who gets paid to advertise? That’s insane, it’s unheard of, but… Why not?

If the business will market to their friends, family, and customer database, asking them to follow them on this group buying site because they will find special daily deals, and if it’s free for the consumer to join… Why wouldn’t they?  If those consumers tell all their friends to follow this business, who tell their friends to do the same, and so on and so on, it starts to go viral.

And whenever any of these consumers buy anything from this group buying platform, the business will be paid a commission for helping to build this huge customer database.

I know, your thinking to yourself right now, what kind of drugs are you on Richard?

WELL, that’s exactly what somebody has done! It’s called Daily Referral. They have built a group buying platform that does all of that and more! (U.S. & Canada Only for Now)

If you’re a business looking to increase sales, I found this short 7 minute video that explains everything. You can even join for free at the end of the video. (U.S. & Canada Only for Now)

If you want to see what the best group buying platform has to offer, click here!

Or, if you’re a consumer you can join free by clicking the Daily Referral link above to set up your free profile!

In my opinion, this group buying platform could well become the best business model for 2012, which you can read about by clicking here.

In closing, the best group buying platform isn’t necessarily the biggest group buying site out there. There are choices available to the business owner and in comparing the difference between Living Social or Groupon and Daily Referral, it’s clear to me who is the best Group Buying Platform, hands down!

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Tagged as: advertise, Coupon, Daily Deals, Daily Referral, Groupon, Living Social