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How To Drive Screaming Traffic To Your Blog Using Pinterest!

 

Traffic to your blog using pinterest

 

By now most everyone knows about Pinterest but in case you don’t, or have come late to the party, you’re about to find out how you can drive massive amounts of traffic to your blog using Pinterest!

What is Pinterest?
(just in case…)

 As defined by the company’s website: It’s a “Virtual Pinboard that allows you to organize and share all the beautiful things you find on the web”.

 History

 The company has been around since March of 2010 and for the longest time, they operated as an invitation only platform; but it wasn’t until mid 2011 that it really took off!

As of January of 2012, the site had 11.7 million unique users and averages 11 million visits per week! Currently Pinterest holds a Google Page Rank of 7.

Those are some pretty impressive stats for a company less than 3 years old.

Two Interesting and Important Facts about Pinning and Repinning 

1. Pin

To add or pin an image to one of your boards on Pinterest, it can be done one of two ways. You can upload an image from your computer or you can use their “bookmarklet” via your web browser. For instructions on how to use the “Pin It” button see: http://pinterest.com/about/goodies/

Depending on which browser you are using, the site will display the relevant video. It’s super simple and the image below is for Safari’s browser.

pin it button

2. Backlink*

This is the secret ingredient to using Pinterest! Each time you add a pin using the “bookmarklet”, it links back to the site it came from…  Read that again because what I am going to explain next is golden!

This is how you can drive screaming traffic to your blog using Pinterest!

Earlier I mentioned Pinterest has a Google page rank of 7. This is huge for SEO because the more authority websites linking back to your site, the more “Google Love” your article and site will receive.

This technique works extremely well but keep in mind,  it’s more dependent on the image you chose than any other factor. People repin interesting, beautiful, funny, or controversial images all day long, so be sure and look for an image that really stands out!

You can add a short headline to the image in order to capture the readers attention. There are several free services out there which will allow you to add copy if you don’t have access to a program on your computer. wigflip.com/roflbot works great. (The image below was created with wigflip in less than 2 minutes.)

Pinterest scream

Now, this probably goes without saying but I will say it anyway. Be sure an use a royalty free website where you can purchase a web ready file for a nominal fee to keep yourself from getting into any copyright issues.

Royalty free isn’t always “free” due to the restrictions enforced. Normally if you download an image with no watermark and want free usage, you’ll be required to give credit and link back to the site and artist.  Most sites will sell images at 640 x 480 pixels for around 5 bucks. Free Digital Photos.net is just once source, there are many to chose from.

The Finishing Touches!

Once you have decided on an image, created and published your blog post we are ready for the next step.

Open a new tab in your web browser and visit the new post on your site. Hit the “Pin it” bookmarklet you created earlier and you will see a page displaying all the images on your site, click the image you want to pin, in this case, the “Woman Screaming” image.

pinterest group

Next you will be taken to the “Edit Pin” page where you can add a description, link, and board to pin it on, along with a thumbnail of your image. In the description box the first thing you type should be the URL to your main site, (or wherever you want to direct the reader). Add a short description of what the article is about and include your keyword with the # hashtag as shown below. Hit “Save” and that’s it…

pinterest descripton box

You have just created a link back to your blog!

The whole idea and ultimate goal behind this strategy is for other Pinterest users to see your image and repin it, thus creating even more traffic back to your site. If your image is strong enough, and with any luck, this will go viral, leading to hundreds or thousands of unique visits to your site.

I would also announce your recent “Pin” using the Facebook and Twitter links on your board to drive even more traffic to your site.

One word of caution prior to using this strategy. Make the time to create your Pinterest account and have several boards created with other images you have pinned first! Be sure to actively repin other users images as well. You don’t want to come off looking like a newbie spammer with only one or two boards, mostly of your own work… It looks a bit self-serving!  Another tip on what NOT to do, don’t use a URL that goes directly to a “buy” page. Its against the rules and Pinterest can shut down your account.

In closing, with all the changes Google has made the last few months regarding their algorithms and how they are ranking sites these days, ( see my recent post about the social vote: http://workwithrichardp.com/what-is-social-networking-coming-to-its-all-about-the-social-vote/ )This strategy is very powerful and effective method for your SEO.

Something else to consider, if you’re trying to get more traffic to an affiliate or capture page, this strategy is very effective. You can do all the above and link it directly to your capture page.  If  it’s a sales page with a buy button, then create an article about your product, within the article have your link to the sales page and those interested will find what your selling that way.

If you found some useful tips here on how to drive traffic to your blog using Pinterest, then here is my “Call to Action” – Please do one or all of the following: Share this article with your friends on Google+, Facebook, Twitter and Repin it!

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 Richard Petrillo,
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Let us know by leaving a comment below on the techniques you have you been using to drive traffic to your blog using Pinterest!

 

{ 36 comments… add one }
  • Hi Shruti,

    I love how creative you are with Pinterest! Personally I don’t spend as much time on Pinterest as I should. One can really get sucked into board surfing for hours if not careful. I appreciate you sharing your thoughts and ideas. I will look for you on Pinterest, it sounds like you have some interesting boards to follow!

    Thanks again,
    RichardP

  • Shruti ,

    You are so right! I love the way photos are there forever, with their provenance (I started pinning because there were photos of my driftwood headboard all over the internet and people obviously didn’t know where they were from. Hey ladies, it’s my bed!)

    It is the easiest way to collate all the things which interest you – Pin away and suddenly realise you have a theme, so create a new board. Also I now have an inside track on people who share my love of Japanese boro, so I’m collecting lovely images from them, and sharing my own. Pictures from my website are up there too, I can let people know where they came from and keep Rough Linen images under my watchful eye. I can even see what grabs people’s imagination – market research!

    Best of all, it is pleasurable. We Love Pinterest!
    Shruti recently posted..UP Police Computer Operator Exam Result 2013 – http://www.uppolice.up.nic.inMy Profile

  • Hi Gorata,
    You’re welcome! Thanks for taking the time to read and comment.
    Pinterest has become a mega social site. Many people have started to create boards for their niche and they are forming little tribes to share each other pins. From what I hear, it’s very much like commenting on other blogs. Very powerful for getting more eyes on your pins.

    Thanks again for stopping by.
    RichardP

  • Gorata ,


    Twitter:
    Thanks for the great tips you share here Richard. Very valuable information for people like me who are interested in using Pinterest but don’t quite know the dos and don’ts of Pinterest.
    Gorata recently posted..Strategies to SuccessMy Profile

  • Hey Praveen,

    Thanks so much for your comment, the G+ share, and the connection on Twitter as well. It’s great to meet you.

    From what I’ve been reading and hearing, Pinterest is still a good source for a backlink but it’s no longer a DoFollow site, so that PR7 I mentioned isn’t going to happen. I need to modify this article. I do believe there is still a benefit in using this strategy though. Pinterest and it’s followers are starting to provide some extra traffic here, something I’m grateful for.

    I will take a look at your site, I like the idea of the top 10 pins and hopefully we can brainstorm on that together.

    Thanks again for stopping by and sharing!

    RichardP

  • Praveen Rajarao ,


    Twitter:
    Richard – Thanks for the follow back. This is a very helpful article and i started pinning as you have mentioned above, by giving out the URL and some hashtags with the pin. Let me see if that brings back good PR to my site and also hopefully some new followers.

    Once i read this article of yours, i had another idea to start off a round-up of the top 10 pins on pinterest, and i just published the same on my other website – http://www.dailymorningcoffee.com. Do take a look and suggest if anything can be improved.

    Thanks for sharing this info.
    Praveen Rajarao recently posted..Windows 8 Review -The Truly Remarkable Operating SystemMy Profile

  • Hi Doreen,

    Thanks so much for stopping by! Personally I don’t spend enough time using Pinterest, but love the site. Twitter has been my best source of generating leads and meeting new people. I’m guilty of not using LinkedIn and FB to their full potential. That’s a goal I have been working towards.

    Thanks for your comment, I hope to see you back here soon!

    Best,
    RichardP
    Richard Petrillo recently posted..MLM Information Overload! – How To Keep From Failing In Your Network Marketing Biz!My Profile

  • Doreen Munoz ,


    Twitter:
    Hello,
    This is my first time on your blog. I just wanted to let you know I found your article to be very informative. I’ve using Pinterest for some time now but really haven’t been able to check out all of the features and strategies used in this forum. I really enjoy Pinterest honestly at times more than the other social sites. Although, I do love Twitter, Facebook, Linkedin and several others that I frequent.
    I’m going to try your technique above to promote my blog. It’s a new blog and I’m still learning but I love to write. Thank you so much for sharing and I will come back to visit your site.
    Doreen Munoz recently posted..Skin Health- 7 Tips for Psoriasis Skin CareMy Profile

  • Thanks John,
    I wasn’t aware of the changes made at Pinterest… I’ll have to do some research and make the necessary adjustments to my article. I appreciate your input. And Yes, you are corrrect about “nofollow”

    RichardP
    Richard Petrillo recently posted..How To Prevent Your Twitter Account From Being Hacked!My Profile


  • Twitter:
    Nice overview, Richard. However, Pinterest no longer allows “dofollow” links and “nofollow” links mean you don’t really get much SEO benefit, if any, from these links to your site and/or pages. Do I have that correct?
    JohnLynch recently posted..Healthcare Jargon KILLSMy Profile

  • Pinterest can be quite addicting… With all the changes Google has made the last several months, this is an excellent way to get that high PR 7 Backlink. I appreciate the comment, thanks Steven!

    RichardP
    Richard Petrillo recently posted..LeadSkimmer – A Secret Weapon To Generating Quality MLM Leads?My Profile

  • Steven ,

    Great article. A lot of people are becoming hooked on Pinterest once they start using it. It’s both a lot of fun and a great way for business to market itself more effectively.

  • Thank you Etieno!

    You’ve got it! And having a PR7 backlink is always a good thing. If your image can go somewhat viral via Pinterest, then each time it’s shared, you gain a new backlink.

    Thanks for stopping by and have an awesome week!
    RichardP
    Richard Petrillo recently posted..The Secrets To Lead Generation! Massive Twitter Traffic – WebinarMy Profile

  • Hey Anthony,

    Thanks for your comment! That recipe sounds great, I’ll have to give it try!
    It’s nice to get confirmation about Pinterest!
    Thanks
    RichardP
    Richard Petrillo recently posted..Funded Proposal vs Affiliate MarketingMy Profile


  • Twitter:
    Awesome post, Richard. This whole Pinterest thing is so new and foreign to me. Your post clarified it and answered some of the questions I’ve had about Pinterest. From your post, I guess the benefit you get from using Pinterest is the fact that it provides backlinks to your website and hence more traffic.

    Thanks for sharing. Make it a wonderful day!

  • Anthony Caruso ,


    Twitter:
    I’ve started using Pinterest recently and it’s been great. I have a recipe blog, so the pictures of dishes come up beautifully on there. It’s given me a lot of traffic and it’s great to see a recipe “go viral” :)
    Anthony Caruso recently posted..Spicy Chorizo and Black Bean Soup with Cumin Lime Sour Cream (Guilt-free and Gluten-free)My Profile

  • Hello Roberta,
    Thanks for your comment. Actually thats an image I shot several years back and thought it would tie in well, and maybe even get repined a few times :)

    I agree, making it part of your daily routine is important, even if it’s 5 minutes a day. Build up those boards and put this strategy to use.

    Thanks again!
    RichardP
    Richard Petrillo recently posted..PLR eBooks And Products – Network Marketing VT Leads The Way!My Profile

  • Roberta Budvietas, ,

    Someone said that Pinterest was only for women – hence the screaming woman? I think that there are many jumping on the band wagon – now all I need to do is find a way to integrate it into my day schedule
    Roberta Budvietas, recently posted..How to Narrow Your Focus – 3 TipsMy Profile

  • Thanks Heather!

    I wasted a lot of time too before jumping in… Best thing I could have done.
    I will be looking for you there :)

    RichardP
    Richard Petrillo recently posted..Funded Proposal vs Affiliate MarketingMy Profile

  • Heather ,


    Twitter:
    Thanks for the kick start to Pinterest. Honestly, I’ve been avoiding it for awhile. These are some great tips to get started.

  • Thanks Penny!

    I was just struggling with changing my featured video YouTube, can’t wait to read your article!

    Thanks for sharing!
    RichardP
    Richard Petrillo recently posted..How To Use Social Media To Grow Your BusinessMy Profile


  • Twitter:
    Richard,
    Awesome content as always. You have definitely made it clear why it is extra important to begin using Pinterest as a PR7 backlink provider. Thanx for this. Will share it to my Fan Page! Cheers! Penny
    Penny Turko recently posted..How to Change your Featured Video in the New YouTube LayoutMy Profile

  • Hey Steve,

    Yeah, it’s a great way to get a backlink from a PR7 site. I’m looking forward to using this strategy often.

    Thanks for your comment!
    RichardP
    Richard Petrillo recently posted..11 Tips – How To Drive Traffic To Your Blog!My Profile

  • Thanks biztag….

    I will take you up on that.. I for one at times have not made sure to give credit where credit is due. For the longest time I thought the URL would automatically show up.

    Thanks for your advice!
    RichardP
    Richard Petrillo recently posted..Mobius Loop Review – Where Network Marketing Goes Beyond Network MarketingMy Profile

  • Steve Dooley ,


    Twitter:
    Very cool strategy. I’d heard that Pinterest was a good “new” traffic strategy, but I didn’t realize how it worked….until now :) Thanks for the great info here..

  • biztag ,


    Twitter:
    Great Post Richard, I think the basics for how to post and use Pinterest are a good lead in for your post, as it is such a new social site, many have not taken the time to get familiar with Pinterest. You may even do a follow up, of how to edit or change a link that leads back to your site, however giving credit to the original pin’r is also important. Many images I find are great, however have no link once you click, simply because the pin’r doesn’t take the time to check the URL or does not realize that an image can lead to an important online relevant resource. Cheers! Biztag – Your World Mobile!

  • Thanks Paul!

    I am recently starting to implement this strategy and love the thought of backlinking to a PR 7 site.

    Thanks for your comment!
    RichardP
    Richard Petrillo recently posted..5 Biggest Obstacles to Overcome in Your Internet Marketing Business!My Profile

  • Hey Richard,

    Great post.

    I was just on Alexa last night looking at Pinterest and wondering how I might use that site in my lead generation.

    Thanks for the article!

    Paul
    Paul Hutchings recently posted..6 Keys To High Performance Mindset & Communication In Network MarketingMy Profile

  • Thanks Tanya,

    It’s great to have you here, I really appreciate you taking the time to comment! I will look for you on Pinterest, I am sure you’ll have some killer images to repin :)

    RichardP
    Richard Petrillo recently posted..Mobius Loop Review – Where Network Marketing Goes Beyond Network MarketingMy Profile

  • Tanya Shively, ASID, LEED AP ,


    Twitter:
    Excellent tips here, Richard! thanks for making this so clear and easy to follow. I’m just getting started on Pinterest so this will really help me make it valuable.

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