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How To Determine The Emotional Marketing Value Of Your Headlines!

Determining The Emotional Marketing Value Of Your Headline is Key to the Success of any Ad Campaign or Article Writing.

That includes the “Subject Line” of your emails…

Emotional Marketing Value

Effective Marketing strives to reach the inner emotions of your readers. People buy on emotion, not logic, so if you don’t reach them with your headline, your article, ad or email may be invisible.

Mike Dillard of Magnetic Sponsoring will tell you that copywriting is the single most valuable skill you can ever learn.  I couldn’t agree more…

I’ve found a free tool that will analyze your headlines and it couldn’t be simpler to use.  Just head over to: http://www.aminstitute.com/headline/

Copy and paste your headline in the box provided, hit submit and in seconds, the Emotional Marketing Value of your headline is revealed.

Not only will the analyzer provide you with a Emotional Marketing Value, but it will break it down into 3 sections.

1. Intellectual

2. Empathetic

3. Spiritual

Emotional Marketing Value – Intellectual

“These are words which are especially effective when offering products and services that require reasoning or careful evaluation.”

Emotional Marketing Value – Empathetic

“Words which resonate in with Empathetic impact often bring out a profound and strong positive emotional reactions in people.”

Emotional Marketing Value – Spiritual

“Words which have the strings potential for influence and often appeal to people at a very deep emotional level.”

I did a quick check of a few of my headlines and to my surprise, I faired pretty well on most.

According to the Emotional Marketing Value Headline Analyzer, they state in their results as a comparison… Most professional copywriters headlines will have a 30%-40% EMV, while the most gifted copywriters reach 50%-75%.

Emotional Marketing Value score.jpg

The EMV Analyzer is by no means the end all to how your headlines will perform, but is a quick and simple way to see if you are on the right track.

Of course, there are times that you will just have to go with your gut and test headlines for yourself. I received a pretty low score for the Headline: (33.33%)

“Wile E Coyote Gives Up Chasing The Roadrunner – Dumps ACME Products and Joins Monitium A Simple Review”

Which in reality has exceeded my expectations and generated a good amount of leads.

If you are looking for the best way to increase your Emotional Marketing Value and are serious about honing your copywriting skills, Click Here:

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Richard Petrillo
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{ 23 comments… add one }
  • Richard Petrillo 05/05/2011,

    Glad to hear it and you’re right about a Subject Headline! It’s made a difference in my email campaign.
    Thanks for your comment!

  • I love using the tool you mention, Richard. It has helped me a lot. This is crucial. No use having a great e-mail, but a lousy subject line.