How To Determine The Emotional Marketing Value Of Your Headlines!

by Richard Petrillo on 03/14/2011

Determining The Emotional Marketing Value Of Your Headline is Key to the Success of any Ad Campaign or Article Writing.

That includes the “Subject Line” of your emails…

Effective Marketing strives to reach the inner emotions of your readers. People buy on emotion, not logic, so if you don’t reach them with your headline, your article, ad or email may be invisible.

Mike Dillard of Magnetic Sponsoring will tell you that copywriting is the single most valuable skill you can ever learn. I couldn’t agree more…

I’ve found a free tool that will analyze your headlines and it couldn’t be simpler to use. Just head over to: http://www.aminstitute.com/headline/

Copy and paste your headline in the box provided, hit submit and in seconds, the Emotional Marketing Value of your headline is revealed.

Not only will the analyzer provide you with a Emotional Marketing Value, but it will break it down into 3 sections.

1. Intellectual

2. Empathetic

3. Spiritual

Emotional Marketing Value – Intellectual

“These are words which are especially effective when offering products and services that require reasoning or careful evaluation.”

Emotional Marketing Value – Empathetic

“Words which resonate in with Empathetic impact often bring out a profound and strong positive emotional reactions in people.”

Emotional Marketing Value – Spiritual

“Words which have the strings potential for influence and often appeal to people at a very deep emotional level.”

I did a quick check of a few of my headlines and to my surprise, I faired pretty well on most.

According to the Emotional Marketing Value Headline Analyzer, they state in their results as a comparison… Most professional copywriters headlines will have a 30%-40% EMV, while the most gifted copywriters reach 50%-75%.

The EMV Analyzer is by no means the end all to how your headlines will perform, but is a quick and simple way to see if you are on the right track.

Of course, there are times that you will just have to go with your gut and test headlines for yourself. I received a pretty low score for the Headline: (33.33%)

“Wile E Coyote Gives Up Chasing The Roadrunner – Dumps ACME Products and Joins Monitium A Simple Review”

Which in reality has exceeded my expectations and generated a good amount of leads.

If you are looking for the best way to increase your Emotional Marketing Value and are serious about honing your copywriting skills, Click Here:

Richard Petrillo
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{ 23 comments… add one }

Richard Petrillo 05/05/2011,

Rika,
Glad to hear it and you’re right about a Subject Headline! It’s made a difference in my email campaign.
Thanks for your comment!
RichardP

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Juicing With Rika Susan 05/04/2011,

I love using the tool you mention, Richard. It has helped me a lot. This is crucial. No use having a great e-mail, but a lousy subject line.

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Richard Petrillo 05/04/2011,

Let me know how your scores turn out Steve!

Thanks,
RichardP

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Steve Dooley 05/04/2011,

I’m in complete agreement on the importance of quality copy in your headlines. I’ ll have to check out that tool to see how mine are doing!!! Thanks bro!

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- Richard Petrillo 05/04/2011,
  
  Let me know how you score Steve!
  
  RichardP
  
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Richard Petrillo 04/22/2011,

Hey Vicki,
Great minds think alike 😉 Killer idea using it for email subject titles – Thanks!

RichardP

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Vicki Berry 04/19/2011,

Hi Richard!

I just had to comment here because I’d JUST sent out this very topic in an email to my list this week! I love this tool and rarely ever put out any content title, including email subject headers, without checking this tool first! (the only time I do not is when I forget!)

Thanks for sharing this great tip!
Vicki

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- Richard Petrillo 04/22/2011,
  
  Hi Vicki,
  
  Thank you for taking the time to comment 🙂 I thought this was a pretty cool little tool and I see that I am in good company!
  
  I hope you have a Blessed Easter Weekend!
  Richard
  
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Richard Petrillo 04/15/2011,

Thanks Ryan!
You know it! Glad you like the web tool.

RichardP

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Ryan Martin 04/13/2011,

That is some great advice Richard. You are right, if your headline isn’t pulling people in then it really doesn’t matter how good your content is. Thanks for the cool tool too!

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Richard Petrillo 04/03/2011,

Hey Lynn,

Thanks for your comment and passing this along to your followers! Isn’t it funny, the headlines we think will bring in the most results, often times don’t.

Kinda like the people we think will surely join our business, don’t, and the ones we think never will, DO!

Thanks again Lynn,
RichardP

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Lynn Brown 04/02/2011,

This is an awesome tool for your headlines. I have been using this tool for a while now. I think you are right Richard when you say that sometimes you have to go with your gut — as I found some of my headlines that I thought were all keyword proper and gave me a high headline analyzer score, didn’t get as much response as a title with less score.

But your point is well taken. Headlines should be based on emotion and not logic if you want to draw your audience in. Really enjoyed your post and will be sharing this headline tool with my fans, followers and clients!

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Richard Petrillo 04/02/2011,

Hey Keith,

Glad you found this tool useful. I think its great and like yourself, I was able to increase several of my posts too.

Thanks for stopping by!
RichardP

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Keith Dennis 04/01/2011,

Wow. Thanks so much for the link to the headline analyzer! The first one I tried hit at about 24 but I re wrote it to 43% and it really is better. It is good to have some sort of guidance.

Thanks again!

Keith

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- Richard Petrillo 04/02/2011,
  
  Hey Keith,
  Thanks man for stopping by and commenting! I just returned the favor 🙂 Glad you liked the headline analyzer, I think it’s a pretty cool tool.
  
  Looking forward to spending more time on your site and sharing. Have a great weekend!
  RichardP
  
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Richard Petrillo 03/28/2011,

Hey Roshanda,

Yeah, it really would suck if no one saw your work!
Let me know how your headlines check out.

Thanks for sharing and leaving a comment!
RichardP

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Roshanda Gilmore 03/28/2011,

Well SNAP Richard! Who knew?

I never heard of that tool!! How cool is that?!!!! I’m soooo going to try it.

Your right it is important to invest and learn how to write a catchy headline. Would suck to do all that work and then no one opens it, lol!

Thanks for this post, AWESOME!!!!

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- Richard Petrillo 03/28/2011,
  
  Hey Roshanda,
  
  Yeah, it really would suck if no one saw your work!
  Let me know how your headlines check out.
  
  Thanks for sharing and leaving a comment! Thanks to your FB share, I got 4 others today. You’re the best babe!
  
  RichardP
  
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Richard Petrillo 03/21/2011,

Nice Work!

RichardP

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Devilish 03/20/2011,

Tried it out yesterday.
For headline.

Got eye-opening, 112.5% score.

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Richard Petrillo 03/14/2011,

Thanks Renee!

It is a fun little tool.

RichardP

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Renee Harrison 03/14/2011,

Richard,
I agree if you don’t have a compelling headline, you risk your content never getting seen. Great tool, thanks!

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- Richard Petrillo 03/14/2011,
  
  Hi Renee,
  
  Thanks for all you’re doing! It is a fun little tool, kind of interesting how it works.
  
  Don’t work TOO hard 🙂
  Richard
  
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