Adding your website Logo Favicon to the address bar isn’t going to increase traffic to your site or generate more sales.
It will however give your site a more polished and professional look.
Typically when you type in www.(a web url) .com you will see one of a few things in the URL or address bar. Either Nothing next to the http://, a Globe if using Safari’s web browser, or a Company Logo.
Having your logo show up in the address bar is just one more way of Branding yourself and is a great way to stand out from the crowd. Your Favicon or logo will even stand out when viewing your bookmarks in a list form.
Side note: There are some browsers that won’t display any logo or Favicon in the address bar no matter which steps you take.
Okay, so how can I stand out by adding my Website Logo Favicon To The Address Bar?
First off you need to create the favicon image or file. This file has to have the extension .ico otherwise it won’t be recognized and the file size must be 16×16 pixels. Save the file as: favicon.ico
I made my logo in Photoshop but you can use any photo editing software to create your image or logo. You can even use a picture of yourself if that is part of your branding. I saved my file to the desktop as a .jpg and then just changed the extension to .ico after the file was created. In photoshop there is no “Save As” favicon.ico
This option is the easiest way to insert your website logo Favicon to the address bar. It will also insure that every page of your website displays the Favicon properly.
If you have root access to your site, usually through your hosting company, then you can upload the image there. Upload it to the Public_htm folder.
If you don’t have access to your root directory because you are not hosting your own site then you will need to add the following tag to your beg page so the browser knows where to look for your icon or favicon.ico file. If you use this method you can save the file with any name, as long as you use the .ico extension. You can call it “logo.ico” if you want. This is of course assuming that your website is under the directory “~your_directory”.
Use the following: <Link Rel=”SHORTCUT ICON”
Hopefully you are hosting your own website through a hosting service such as HostGator and you can use method 1. HostGator has excellent customer support and will host your site for as little as 3.95 per month at the time of this writing. They can walk you through the process if you have any questions or problems.
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Leave me a comment if you encountered any problems adding your website logo favicon to the address bar.