There are many obstacles you will need to overcome in your internet marketing business…
You are going to find different obstacles at every stage when you start an Internet Marketing Business.
If you are new to online internet marketing, be it a network marketing/MLM company, an affiliate business, or just an old fashioned brick and mortar business; your challenges will be the same. Some of the most common obstacles to overcome in your Internet Marketing Business will be:
Objections – Money, Time, I’m not a salesmen…
Fear of Rejection – Some people can’t deal with hearing the word No!
Ridicule – What people will think. Naysayers and Negativity!
I don’t have enough people to talk to about my opportunity!
Cost of advertising!
The list goes on and on. Many are very valid obstacles that do need to be overcome in order for your business to succeed!
These are the 5 biggest obstacles to overcome in your internet marketing business:
1. Know Your Target Audience
Marketing = Your Audience – Who Are You Talking To?
You will waste a lot of time, effort, and money by talking to the wrong group of people!
Do a little market research on your own. It’s easy enough these days with all that is available online. Simple Google research in your niche market is going to tell you a lot about what people are looking for.
Arbitron offers a great service if you are willing to dig deeper and pay for your research. They will often publish free studies, as will Scarborough.
Don’t try to and go after too broad of a market, take the time to narrow your audience down. Its better reach a smaller percentage of people interested and ready to buy what you have to offer, as opposed to a large percentage who couldn’t care less and will never buy!
As the old saying goes: “People will buy when they are ready to buy, NOT when you are ready to sell.”
Regardless of what product or service you are selling, keep this one thing in mind and your business will increase 10 fold.
Your product or service can be found in a hundred or even thousands of other places. Network marketing companies have tens of thousands of reps all going after the same piece of the pie.
People aren’t necessarily looking for your product or service because…
1. They may have no idea who you are.
2. That your product even exists.
What they are looking for leads us directly to point #2 .
2. Know How To Speak To Your Target Audience
People are looking to for a solution to the frustration they are having. No matter what the product or service is, offer the solution to their problem with your marketing if you want to make the sale and a happy customer!
Anyone looking to buy a Saw wasn’t really looking for a Saw, they were looking to make a Cut. In your marketing, offer them the solution on “How to make the perfect cut” and chances are they will buy your Saw.
Anyone can advertise a saw, but by giving away or inexpensively selling the solution on how to make a perfect cut every time, you’ll stand out from the competition.
3. Know How To Gain Trust From Your Prospects
People buy from those they know, like and trust! So how do you gain your prospects or potential customers trust?
By leading with value and willingly offer solutions to their problems with no expectations in return.
Sounds cliche but the more you give, the more you get in return. Build your “Brand” by offering one solution at a time. Research and figure out what people need in their network marketing business, then provide the answers free of charge. (In most cases). This will “Brand” you as a leader, people will naturally want to follow you, eventually leading to a sale down the road.
4. Know How To Inspire Your Team, or Downline
Typically you will hear your upline and others say to sit down with your new team member and get them to write out their “Why” and “Make A List” of 100 names… It’s a good to find out what his or her goals are, what they expect to accomplish, and their dreams, if you are going to help them overcome obstacles and the road blocks along the way.
While I agree, these are all very important, equally if not more important to ask is:
“What Are Their Fears?”
You will never fully be able to inspire and motivate people without this tidbit of information.
Trying to motivate someone who has a fear of water, boats, or sailing, to win your company contest and an all expense paid cruise around the world for sponsoring X amount of people is like; trying to motivate someone who’s allergic to histamines and sulfites to a week’s trip in the wine country. It won’t happen, they will shut down because they haven’t yet learned how to deal with their phobia.
If the goal is to motivate your teammate to sponsor more people, and you had taken the time to learn about their fears, you would have take an entirely different approach, right?
You don’t know what you don’t know until you ask! Really take the time to understand your teammate, prospects, and customers. Find out what keeps them awake at night and play to that emotion.
There are two main motivators, Pleasure & Pain. Both speak to emotions, with pain being the bigger motivator. If you can learn what pains people are going through and provide them solutions, you will be perceived as a leader that people will flock to follow.
5. Know How To Drive Traffic, Generate Leads, & Close The Deal!
If you’ve been in this industry for any length of time you have come up against the age old problem of having enough people to talk to about your opportunity. After you have gone through your warm market of leads, where do you turn? Volumes have been written on how to generate leads and closing the deal. I’ve found some great info at eHow Money. http://www.ehow.com/network-marketing/
As for how to drive traffic for your internet marketing business, well, there are numerous ways and strategies you can adopt.
Article Marketing, Social Media Marketing, Google or Facebook PPC, Solo Advertising, Blogging, Classified Ads and many more. I’ve done several articles on how to drive traffic which you can find right here on my blog, but I want to share a site dedicated to SEO called, The Daily SEO Blog: If you are blogger, SEO is major component to driving traffic! You will find a wealth of info on their site.
If you are looking for a completely free method of driving traffic, my biggest source of traffic and leads are coming from Twitter. Currently I receive over 1156 visits to my site each month via Twitter.
It has been such a large part of my traffic and sales that I was recently invited to be a guest speaker for a webinar series titled “The Secrets To Lead Generation” You can have free access to the webinar here: http://multi-viralmarketing.com/webinar-cap/
Leave me a comment below and share what obstacles to overcome in your internet marketing business that you’ve had to deal with.